In September 1850, seven founding families settled in the area now known as Pleasant Grove. Attracted by a “pleasant” grove of trees that signaled the land was rich with water and good soil, they quickly established farms and homes. Pleasant Grove is home to Strawberry Days. The first Strawberry Days was held on June 21, 1921; which makes it one of the longest continuously running community celebrations in Utah. So grab some strawberries and cream, settle back for the parade, cheer for the Strawberry Days Rodeo cowboys, and celebrate the centennial year of Strawberry Days.